Eden Park is preparing to turn pink as Breast Cancer Cure launches its ninth Tees for a Cure campaign with a one-of-a-kind fashion show on the stadium’s number 1 field. The iconic turf, which we mostly know for its rugby boots rather than stilettos, will transform into a runway tonight, 30 September, marking the beginning of Breast Cancer Awareness Month.
This historic evening will showcase t-shirt designs from 25 of NZ’s most beloved labels, including Shen, Trelise Cooper, Karen Walker, Kathryn Wilson and Zambesi, each piece created with a meaningful backstory to raise funds for vital breast cancer research.
Among the designers is Mary-Ellen Prendergast owner of Shen, who brings not only her creative vision but also her lived experience as a breast cancer survivor to the campaign. For her, this year’s contribution carries a deep meaning.
“The breast cancer cure t-shirt is especially meaningful to me having gone through breast cancer myself at the age of 30,” says Mary-Ellen. “The crane bird featured on Shen’s tee, is an ancient symbol of longevity, healing and renewal. The name ‘Shen’ and the crane’s symbolism are deeply intertwined, representing a journey of survival and the courage to embrace new beginnings. Shen is proudly made in New Zealand, each piece is crafted with care, carrying a story of perseverance and the belief that beauty can emerge from hardship.”
Mary-Ellen’s connection to the cause is profound. “It’s deeply personal for me to be involved. My Mum, Auntie and Grandmother all passed away from breast cancer, and I had a double mastectomy at the age of 30. It has had a big impact on my family and to be able to contribute to BCC feels like a meaningful way to give back.”
Breast Cancer Cure CEO Sonja de Mari says the ambition this year is to sell at least 5000 tees. Enough to fund up to four breast cancer research campaigns. With limited government funding, the charity relies on initiatives like this to continue groundbreaking work in prevention, diagnosis and treatment.
For Mary-Ellen, the event’s scale and visibility are just as important as the funds it raises. “I hope that it makes people feel less alone and that there is research going on. It can be an incredibly lonely experience but the more we talk about it and share our stories the more connected we become.”
“I hope the symbolism of the crane can offer hope and healing, especially for those going through this journey and their whanau. For me the crane evokes longevity and renewal. It is elegant and strong just like the women who wear it.”
The Tees for a Cure collection is now available at Breast Cancer Cure’s website. Each tee is a show of solidarity, a story of survival and a step towards a future without breast cancer. Show your support today.
