We love brands that do more than launch beautiful products. The ones that use their platform to make a real difference deserve celebrating too.
That’s exactly what ghd is doing with its new Dusted Pink Limited Edition Collection, continuing a campaign that has supported breast cancer charities for an incredible 23 years. Since the initiative began, the brand has raised more than $25.5 million worldwide, and this year New Zealand shoppers can help support the cause closer to home.
For every Dusted Pink styling tool sold, $20 will be donated to Breast Cancer Foundation NZ, helping raise awareness of the importance of regular self checks and early detection.
The limited edition range features some of ghd’s most loved styling tools in a soft dusted pink finish, each paired with a matching heat resistant bag. The collection includes the ghd Chronos styler, which features an exclusive heart design, alongside the Chronos Max, Duet Blowdry, Helios hair dryer, Gold styler and Curve Grand Tong.
While the tools bring ghd’s award winning styling technology to your daily routine, it’s the message behind the collection that stands out. Breast cancer affects thousands of New Zealanders every year, and campaigns like this are an important reminder that looking after ourselves can start with something as simple as taking a few moments to check for changes.
If you’re already planning to invest in a new styling tool, this is one purchase that gives back!